It's a Dawg "E" Dawg WorldLet's face it, we've experienced nothing short of a revolution in marketing communications. Although media options have changed, the communication challenge has not--to engage your target audience with a compelling message that will result in a desired "call to action."
Social Networking offers new and powerful ways to connect with your consumers, but don't be fooled into thinking that merely occupying the space is enough to get the job done. Your messages must be skillfully crafted and timed in a way that will most resonate with your audience; ideally leading them to become your best ambassadors by sharing their thoughts and experience with like-minded consumers.
The Big Dawg can help you develop strategies and tactics for using social networking and integrating it with your overall marketing communications plan.